Beard Care eCommerce Brand Gains a 480% increase in Organic Search Traffic

THE OVERVIEW​

Purebred created a high-impact SEO strategy to 480% increase in organic search traffic for a leading beard care company.

  • eCommerce
  • SEO
  • Men’s Health
  • Industry Beard Grooming Products
  • Company Size 50+ Employees
  • Platform Shopify

The Challenge

Our client is an eCommerce brand that offers premium beard products and grooming supplies. Prior to working with Purebred, they had struggled to get their collections and product pages to the first page of Google.

How Purebred Made an Impact

We created a customized SEO strategy that focused on pushing high-intent keywords and pages onto page 1. We used the site’s existing momentum and keyword mapping for additional product & collection pages to reach the brand’s target audience. Additionally, we created a content and link-building strategy to drive surface-level traffic, increase brand awareness, and help anchor these terms at the top of Google.

THE RESULTS

The SEO impact of working
with Purebred Marketing

Search Traffic

480%

Increase in organic search traffic
Rankings

200%

Increase in page 1 rankings
Search Traffic

480%

Increase in organic search traffic
ROI

9x

ROI in 6 months

The SEO impact of working
with Purebred Marketing

#1 Rankings

21 > 11.2k

Increase in non-branded page 1 rankings

Keywords

168,731%

Increase in non-branded organic search traffic

New Users

77 > 130,400

Increase in non-branded organic search traffic

Testimonial by the Founder and CEO

Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.

Testimonial by the Founder and CEO

Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.

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High-Intent Customers

People searching for beard grooming products have a specific need. They’re not just browsing; they’re looking for solutions. By increasing its organic search traffic, the company increased the likelihood of connecting with shoppers ready to purchase, boosting its conversion potential.

Product and Brand Visibility

The SEO strategy focused on two critical elements: getting product and collection pages to rank on Page 1 for high-intent keywords and creating content to build brand awareness. This dual approach led to sales growth and established long-term authority within the beard care market.

ROI from SEO Investments

A 480% increase in organic search traffic, a 200% boost in Page 1 rankings, and a 9x ROI demonstrate a clear connection between SEO efforts and accelerated business growth.

THE PROOF

How we were able to increase affiliate
traffic by 1,078%
in a few short months.

MORE WORK LIKE THIS

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