Driving growth for our pack

4KninesApocalypse CoffeeBully BedsCablzCircularCoopers Cask CoffeeCosmoDixon RyeEnergy MuseFatcoFarmview MarketFreyKeto Natural Pet FoodKitty Poo ClubMad VikingMavenNo BS SkincareOmega 3 InnovationsPet SupermarketRuff GreensRugged RoadSolo StoveSpider GrillsStorelliTexas SuperfoodVet NaturalsPürblackBlumSafeRestore PathSilver Lining HerbsChefPawVerooncotectAnimals EssentialsBailey'sPaddleSmash

Do not just take our word for it. See what brand-side marketers say about working with Purebred Marketing.

Luke Giangrego

I have struggled to maintain and achieve a quality partnership with Marketing agencies in the past, but working with purebreds has been one of the best choices I have ever made. Everything they do is extremely professional and very easy going. I can see how they care for their clients. I highly recommend!

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Ryan Gilles

Purebred Marketing is the real deal! Our team has worked with them on SEO performance over the past year and seen fantastic results. If you're looking for a team that's knowledgable and effective while also taking the time to really get to know you and your business (and just great people to work with in general), definitely check them out!

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Jake Kitchens

Purebred Marketing transformed our SEO strategy. Their expertise and clear communication led to a dramatic increase in our Google ranking for key terms, driving more traffic and sales. Highly recommend for anyone looking to dominate search results!

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Jason Sealand

We have been working with Purebred Marketing now for the last 6 months and I got to say I am stoked by the results and early wins we have gotten. The team over there just have a deep understanding of SEO best practices and I am really impressed how they created tailored strategy just for us that's been driving results...

Review on Google My Business

Michael McCord

Purebred Marketing is one of the premier digital ecom agencies in the Southeast and beyond. They drove my company’s revenue through creative strategies utilizing SEO, affiliate marketing and brand awareness via email/sms marketing. Highly recommend Philip & his team of professionals for all services rendered #thepurebredway

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Natalie Petrouski

Purebred Marketing was extremely professional and a pleasure to work with. A great team who prioritized my needs and exceeded my expectations. Highly recommend.

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Eric Thorson

Very professional team that has shown great results for our brand. Would highly recommend to anyone even if you're not in the pet space!

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Bryce

Purebred Marketing helped me establish a strong online presence and helped grow my business. Thumbs up.

Review on Google My Business

What are backlinks?

Backlinks are incoming links from one website to another. They signal to search engines that the content being linked is valuable and useful to readers. They should come from other reputable, authoritative websites that are relevant to your industry and your target audience. When you gain backlinks from sites like these, it helps build your own relevance and credibility, both in the eyes of search engines and your audience.

How often should I invest in link building?

Link building is an ongoing process. Consistent efforts are much more effective than adding sporadic links here and there. You can align your link-building efforts with things like product launches or other key business milestones in order to make the most impact. A monthly or quarterly strategy also works well, which is where we come in. Remember, search engines want fresh content that is up-to-date in order to maintain your rankings.

How do backlinks affect my search rankings?

Quality backlinks improve your domain authority, which in turn boosts your search engine rankings. When reputable sites link back to your content, search engines interpret this as a signal that your site is trustworthy and offers valuable information. This uptick in your site’s perceived authority can lead to higher search rankings across your site, not just for a single page or post. Over time, a strong backlink profile can significantly improve your site’s visibility on search engine results pages, which leads to more organic traffic and, ultimately, more opportunities for conversions.

Do I need link building if I already have good content?

Even with strong content, utilizing external link building services from a reputable link building company enhances your site’s visibility and authority. Think of it this way: Good content might get you in the door, but link building helps to spread the word, amplifying your reach and pulling in a larger audience. It’s like having a great product in a store; it’s excellent, but without advertising or word-of-mouth, how will people know it’s there? Link building acts as that promoter, increasing the chances that your content gets seen by the people who matter most to your business. Plus, high-quality backlinks are a key factor that search engines use to determine your site’s credibility and rank it higher in search results.

Does link quality matter?

Absolutely! Not all links are created equal. Links from reputable, authoritative websites not only offer more value but also build your own site’s credibility in the eyes of search engines. On the other hand, links from sites that are considered spammy or irrelevant can actually harm your SEO rankings. The context in which your link appears matters, too. If your link is placed within high-quality, relevant content, it’s going to have a stronger impact than if it were buried in a footer or sidebar.

How do you select sites for link building?

When selecting sites for link building, domain authority is a big consideration because links from high-authority sites are generally more valuable in the eyes of search engines. Relevance to your industry is equally as important, as it makes the link more meaningful and useful to your audience. We also look at other SEO factors like the site’s overall traffic, how frequently it’s updated with new content, and the quality of that content. We’ll consider the site’s reputation, ensuring it’s not a spammy or low-quality website that could negatively impact your own site’s credibility.

How often should I review my backlink profile?

A monthly check is often enough for most businesses, but if you’re in a highly competitive industry or have recently undergone significant website changes, you might want to take a look more frequently. This ongoing attention allows you to spot any toxic or low-quality links that could harm your SEO and take corrective action before any damage is done.

Should I buy backlinks to improve my SEO?

While buying backlinks may seem like a quick way to improve your SEO, it’s generally not a good idea. Search engines have become much better at identifying paid or low-quality links. When you’re caught buying backlinks, your site could suffer penalties that tank your rankings and can take a long time to recover from. Instead of taking shortcuts, focus on earning quality backlinks through solid content and relationship building. This not only enhances your SEO but also provides long-term benefits like increased traffic and brand authority.

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