7 Reasons Your Facebook Ads Are Not Working
We all have a love/hate relationship with Facebook ads. As business owners, we love the opportunity to leverage a sizeable platform to share our message, but we hate how complicated the algorithm can be (especially since it’s always changing). As consumers, we love when the perfect product shows up in our feed that we didn’t
Backlinks vs Referring Domain: What’s The Difference?
Two concepts that often come up in conversations about SEO and online growth are backlinks and referring domains. In simple terms, backlinks are links from other websites that point to your site, while referring domains are the unique websites from which those backlinks originate. We’ll explain the difference between these two and how together, they
7 Ways To Help Increase Your Conversion Rate
Increasing conversions is the ultimate goal for any ecommerce website because it directly leads to more sales. When you optimize your website’s conversion rate, you’re essentially making the most of the traffic you already have—turning more visitors into paying customers without the need for additional ad spend. Whether you’re investing in Google ads or driving
8 Tips For Building a Better Website
Your website is often the first point of contact between your business and potential customers. With today’s rapidly changing digital trends, staying on top of user expectations, SEO best practices, and web standards is key to keeping your site effective. Follow these tips to make sure your business website not only looks great but also
The Impact of Ranking in Google Map Packs for SEO
Most brick-and-mortar stores rely heavily on local search rankings to bring in new customers. A comprehensive local SEO strategy should include a strong emphasis on showing up in Google search results, and this includes optimizing your Google business profile and making sure you show up in the top three results for the Google Map Pack.
What is a Sitemap? Examples & Best Practices
When you’re building a website, it’s easy to get caught up in the design, the content, and the overall look. But before you dive into all the fun stuff, there’s something important you need to consider: your sitemap. We’ll explain everything you need to know about sitemaps, including the different types and their purposes, and
Google Alternatives: 10 Best Alternative Search Engines in 2024
There’s no question that Google dominates the web when it comes to search engines. In fact, it’s been the most popular search engine since the early 2000s, and in recent years, the term “Google” has taken on a life of its own. As a business owner, ranking high in Google search results can mean the
How To Determine Optimal Word Count for SEO
When it comes to writing content for your website, one of the biggest questions we often hear is, “How many words should I write to get noticed by search engines?” As a business owner, you know that showing up in search engine results pages (SERPs) is important for driving organic traffic to your website and,
Technical SEO vs On-Page SEO: What’s The Difference?
Search engine optimization is a broad term that includes all the strategies and techniques that help improve a website’s visibility and ranking in search engine results pages (SERPs). Technical SEO (also sometimes called off-page SEO) and on-page SEO are the two main components, each focusing on different aspects of optimization to enhance overall site performance.
Top 10 Best CMS Platforms for SEO in 2024
If you’re looking for a content management system (CMS) for your small business website, you’ll want to choose one that will enhance your SEO efforts and optimize your site for search engines. You have many options to choose from, but the best CMS for SEO will include features that will enhance both your on-page SEO
The Best 9 AI SEO Tools of 2024
If you’ve been keeping up with tech news, you know AI is a hot topic right now. Artificial intelligence isn’t new—in, fact, the term itself has actually been around since the 1950s. But how we use AI in our daily lives is rapidly changing and advancing, and that includes how we use AI SEO tools
How To Run A Successful Lead Generation Campaign
Whether you have big goals of growing your business or you’re simply trying to sustain your current success, bringing in new business leads is just as important as engaging your existing customers. Why? Because without a steady influx of new leads, your business may struggle to grow and thrive. New leads help sustain growth and
Website Migration 101: 8 Key Steps to a Successful Migration
If you’re considering a website migration, you likely want to enhance your online presence in some way. Updating your domain, boosting security with HTTPS, or overhauling your site’s design and functionality are all reasons you may need to do a site migration. Before you start the process, you’ll want to make sure you have a
Magneto SEO: Best Practices to Follow in 2024
If you’re a business owner with a Magento website, having a strong understanding of SEO is key to driving traffic and boosting sales. Magento stores offer unique features and capabilities that require specialized SEO strategies, and keeping up with the latest best practices in Magento SEO can increase your store’s visibility on search engines like
Is It Possible To Get Banned From Google?
Can you get banned from Google? Absolutely. Whether it’s an individual Google account or a website’s presence in search results, Google has strict policies and guidelines to maintain the integrity of its services. Violations like black hat SEO techniques, spamming, malware distribution, and other forms of misconduct can lead to suspensions or permanent bans. Getting
Can You Remove or Reverse a 301 Redirect?
Sometimes, you may need to change the location of certain information on your website. Maybe you need to reorganize your site’s structure, update old content, or migrate to a new domain. In these cases, setting up a 301 redirect ensures visitors and search engines are directed to the new location. But what if you need
Behavioral Marketing: What You Need to Know
If you sell products or services online, you’re likely using some type of behavioral marketing tactics to help reach your target audience. And if you aren’t, you should be. Behavioral marketing is a strategy that uses data on consumer behaviors and interactions to create personalized and targeted marketing efforts and influence purchase behavior. Recent data
Remarketing vs Retargeting: Explaining The Difference
As a business owner, knowing how to engage with your customers is key to building strong relationships and driving sales. Two terms often thrown around in the digital marketing world are “remarketing” and “retargeting.” While they might sound similar, they represent distinct strategies aimed at re-engaging your audience. The main difference between remarketing and retargeting
Search Google or Type A URL: What’s The Difference?
Which is more important for digital traffic—users who search Google or type a URL into the address bar? Both contribute to driving web traffic to your site, and understanding the nuances and benefits of each can help businesses optimize their online presence. Google Search Bar: Beneficial when users are searching for information or answers to
How To Use SEO For Lead Generation: 7 Tips
One of the most powerful tools available for businesses to attract and retain customers today is search engine optimization (SEO). When done right, SEO can significantly enhance lead generation efforts, driving high-quality traffic to your website and converting website visitors into customers. Here are 7 SEO tips you can use to make the most of
Ultimate Guide To A Successful Ecommerce Strategy in 2024
To stay relevant in today’s digital landscape, having a solid strategy that evolves with technology and market preferences is pretty much a non-negotiable for anyone with an ecommerce store. How do you build an ecommerce strategy that drives growth and stays ahead in 2024? We’ll share our top tips, including how to leverage AI, optimizing
Search Engine Positioning: What You Should Know
What is Search Engine Positioning? Search engine positioning SEO refers to the process and strategies used to ensure a website shows up on search engine results pages (SERPs) like Google or Bing. The goal is to get a website to appear higher up in the search results for specific keywords or phrases that are relevant
What is Conversion Rate Optimization? (CRO): 10 Tips
Most ecommerce business owners spend significant time and resources drawing traffic to their websites. After all, more traffic means more sales, right? Ideally, yes. But only if you can convert visitors into actual paying customers. That’s where conversion rate optimization comes in. CRO marketing helps increase your bottom line by encouraging customers to take a
Keyword Cannibalization: How To Identify, Fix & Prevent It
If you’ve noticed your SEO rankings slipping or you start to experience lower conversion rates, you may have a keyword cannibalization issue where your site is targeting the same keyword on too many pages. The good news is, fixing keyword cannibalization isn’t incredibly difficult, and with a little bit of knowledge and careful planning you
What Is a Content Strategist? 14 Skills and Responsibilities
Every dollar counts when it comes to small business marketing. Digital marketing allows for precise targeting and analytics, so businesses know exactly where their money is going and what results it’s bringing in. With digital marketing accounting for such a significant portion of small businesses’ marketing efforts, having a strategy for the content you produce
The Ultimate Guide to IG Reels in 2024
Instagram reels made their debut at the perfect time—August 2020. Five months into the pandemic, and what we all needed were some funny cat videos to give us a break from the state of the world. These short-form videos have since exploded as part of a larger shift in how we consume social media. For
Inbound Marketing Funnel: Everything You Need To Know
In digital marketing, crafting and refining a potent inbound marketing funnel is a critical strategy for businesses aiming to attract, engage, and delight customers online. By nurturing leads through a well-structured funnel, companies can ensure their marketing efforts are highly targeted and efficient, leading to a better return on investment. The inbound marketing funnel encompasses
Keyword Research for Ecommerce: A Beginners Guide
In the online world, being in front of customers when they’re ready to buy is priceless. This precise targeting is all about nailing effective keyword research, especially for online stores. Getting the hang of ecommerce keyword research can really boost your online presence, bringing in more visitors and sales to your online shop. Ecommerce keyword
15 Essential SEO Principles for Every Website
In today’s digital landscape, having a strong online presence is crucial for businesses to succeed. And one of the key ways to achieve this is through search engine optimization (SEO). By optimizing your website for search engines, you can improve your chances of ranking higher in search results and driving more organic traffic to your
What Are 4XX Status Code Errors?
The 4XX series is a range of status codes that indicate an error on the client’s side. These errors are usually caused by incorrect or invalid requests made by the client, such as requesting a resource that does not exist or inputting wrong authentication credentials. These types of errors are different from 5XX series errors,
What Is SEO Forecasting & Why Is It Important?
SEO forecasting is the process of predicting future trends and changes in search engine optimization based on data analysis, industry knowledge, and expert insights. It involves analyzing historical data, current market conditions, and upcoming developments to anticipate potential shifts in ranking algorithms or user behavior. SEO forecasting is crucial for businesses and marketers because it
The 13 Most Crucial Aspects of SEO
Search Engine Optimization (SEO) is a constantly evolving field that can overwhelm business owners and marketers. With algorithms changing frequently and competition becoming fiercer, staying on top of the latest trends and strategies is essential. In this guide, we’ll break down the 13 most crucial SEO components every brand should focus on. From understanding search
14 Best Online Writing Tools to Improve Your Content
In an era marked by rapid digital evolution, harnessing the power of online writing tools has become fundamental for writers aiming to produce not just content but content that resonates and endures. These tools are integral to refining the craft of writing, ensuring precision, consistency, and engaging narratives that align with the demands of diverse
What Is Pagination in SEO? 7 Best Practices to Follow
In an era where user experience and SEO are closely linked, understanding and using “pagination canonical” tags is key for smooth digital navigation. Pagination isn’t just about organizing content; it’s crucial for SEO by consolidating link equity and avoiding duplicate content. Pagination canonical tags guide search engines to boost visibility through a site’s pages. This
Local SEO Checklist for 2024: Improve Your Rankings
Even in 2024, Local SEO continues to be a cornerstone for businesses aiming to dominate their regional market and attract a loyal customer base. With increasingly sophisticated search engine algorithms, your Local SEO strategies must evolve to stay ahead of the curve. This guide will outline vital steps and best practices to enhance online visibility
10 Reasons Why an HTML Sitemap Is Important
An HTML sitemap (different from an XML sitemap) is an essential tool for any website, providing a comprehensive list of all the pages and links within the site. While many people may think that a sitemap is unnecessary or only beneficial to search engine optimization (SEO), it actually serves a much more significant purpose. While
Should You Embed or Link to Videos? Pro’s & Con’s
When it comes to sharing videos online, you have two main options: embedding or linking. But what does embedding video mean? It is the process of integrating a video directly onto your website. This method allows viewers to watch your video without leaving your site. Embedding videos has its advantages and disadvantages. By embedding, you
13 Best SEO Reporting Tools in 2024
Search Engine Optimization (SEO) has become an essential aspect of digital marketing strategies for any business looking to establish an online presence. With the ever-changing algorithms and ranking factors, having a reliable SEO reporting tool is crucial to track and measure your website’s performance. In this article, we have curated a list of the 15+
Is Blogging Dead in 2024? Experts Weigh In
In the ever-evolving digital landscape, one question that’s been circling the minds of content creators and marketers alike is: “Is blogging dead?” With the rise of video content on platforms like YouTube and the increasing popularity of social media posts, it’s easy to understand why some may believe that blogging has lost its relevance. However,
Earnings per Click: What Is It & Why It’s Important
In affiliate marketing, one term always stands out – Earnings Per Click (EPC). This concept goes beyond being a mere buzzword. It serves as the heartbeat that can determine the success of your marketing campaign. What is EPC in affiliate marketing? Simply put, EPC refers to the average earnings generated for every click on your
People Also Search For: Why It’s Important to SEO
In the ever-evolving digital age, the phrase “people also search for” carries more weight than you might initially think. This seemingly simple feature on search engine result pages is a compass guiding users toward their information destination. “People Also Search For” is a feature that appears at the bottom of search engine result pages (SERPs).
16+ Ways to Generate More Leads for Your Business
Effectively discovering how to generate leads in sales can be the linchpin of success for any business. Sales leads are potential customers who have shown interest in your product or service and are crucial for a thriving business. In essence, generating sales leads involves sparking interest in your product and cultivating that interest into a
Is Wix Good for SEO? What You Need to Know
Wix is a popular website builder that offers users an easy and affordable way to create a professional-looking website. However, one common concern among potential Wix users is whether or not the platform is good for SEO (search engine optimization). Wix is not just good for SEO; it’s an excellent choice. With its comprehensive SEO
What Is SEO Reputation Management? What to Know
In the digital arena, reputation matters. SEO reputation management has emerged as a key strategy in this scenario. Though new to some, this term is the bedrock of an optimized online presence. SEO Reputation Management is a subset of online reputation management that focuses on controlling the search engine results pages (SERPs) related to a
12+ Ways to Search for Keywords on a Website
Understanding how to search for keywords on a website has become vital for any business aspiring for online success. This comprehensive guide provides actionable insights into the process of website keyword research—a crucial aspect that drives traffic, enhances visibility, and potentially increases revenue. We’ll explore many strategies, from leveraging your website’s internal search bar to
How to Reverse Video Search (& Why It’s Helpful)
In a digital world buzzing with multimedia content, identifying the original source of a video can be a challenging pursuit. The practice of reverse video search emerges as a potent tool, enabling one to trace back the origins of a video. Not only does it help attribute due credit, but it also aids in verifying
16+ Tips to Grow Your Ecommerce Business in 2024
In 2024, the digital marketplace brims with endless opportunities for businesses ready to embrace the dynamics of online selling. With time, the shift towards e-commerce has become more crucial for businesses to have a strong online presence and optimize their digital strategies. With a predicted $6.9 trillion in global online sales by 2024, who wouldn’t
Email Marketing: How Many Emails Is Too Many?
It’s a question that plagues many marketing teams: “How many marketing emails is too many?” You want to consistently engage your audience without overwhelming their inboxes. Striking the right chord in email marketing is akin to walking a tightrope; one must balance the desire to connect with customers against the risk of overwhelming their inboxes.
How Does Content Marketing Drive Sales?
In the current digital age, understanding how content marketing drives sales is essential for businesses of all sizes. More than just a buzzword, content marketing has emerged as a key strategy for aligning your brand with customer needs, establishing credibility, and nurturing potential leads. Content marketing fuels sales by aligning with buyer needs, amplifying credibility,
15+ Tips When Looking To Hire a Web Developer
Understanding how to hire a web developer is paramount when delving into the digital landscape. The success of your project hinges on this critical decision. Navigating through this process involves comprehensively evaluating your project requirements, assessing potential hires’ portfolios and technical skills, and considering communication practices, cultural fit, and problem-solving abilities. It’s equally important to
How Much Does Email Marketing Typically Cost in 2024?
Email marketing remains an influential tool businesses can use to engage their audience, boost sales, and foster customer loyalty. However, comprehending the costs associated with email marketing is crucial for effective business communication. But how much does email marketing cost in 2024? In this article, we delve deep into the various factors that influence the
What Is a Content Marketer & What Do They Do?
Did you know that 70% of marketers invest in content marketing? This statistic highlights the crucial role played by content marketers in today’s digital landscape. They are the driving force behind a brand’s online visibility and reputation, wearing multiple hats and possessing a deep understanding of effective content creation and distribution strategies. But what is a content
Is Ecommerce Still Worth It in 2024?
In the age of digitalization, a burning question occupies the thoughts of entrepreneurs and consumers: Is Ecommerce worth it in 2024? The online marketplace has experienced rapid transformations as novel platforms, evolving customer expectations, and emerging technologies reshape the entire landscape. Despite the evolution, Ecommerce continues to hold significant value. This assertion is not just
What Is an Ecommerce Platform? 11 Best for 2024
Stepping into the world of online business? Then you’ve likely asked yourself: “What is an Ecommerce platform?” As we stride into 2024, this question takes on even greater significance. The Ecommerce platform you choose to power your business can be the make-or-break factor in the success of your venture. An Ecommerce platform is the backbone
What Does a Digital Marketing Agency Do?
In an era where digital interfaces have become the primary touchpoint for businesses and consumers, a digital marketing agency is your ticket to online success. It’s the secret weapon that takes your business to new heights. But what does a digital marketing agency do exactly? A digital marketing agency, at its core, uses online platforms
Is Digital Marketing a Good Career Choice?
Is digital marketing a good career choice? Many aspiring professionals and even seasoned individuals are contemplating a common question. As technology advances, the career landscape is transforming, with digital marketing emerging as a field of increasing importance and relevance. Digital marketing provides opportunities for creativity, flexibility, and continuous learning. It’s a field that keeps you
What Effect Does SEO Have On Your Search Results?
Today, SEO is no longer an option but a necessity for any business aiming for success. It has the power to make or break your online presence. But what effect does SEO have on your search results specifically? Well, it’s simple. A robust SEO strategy enhances your website’s visibility, propels it to the top of
What Is Metadata & How Does It Help With SEO?
When navigating the vast digital ocean, the beacon that guides every search engine to the relevant shores is metadata. In SEO terms, it’s your website’s first impression on search engines and users. So, what is metadata SEO? It is a vital component of SEO, serving as the proverbial ‘signboard’ that drives traffic to your website.
What Is a Backlink Profile & Why Is It Important?
According to Ahrefs, there’s a direct correlation between backlinks and organic search traffic, with sites having a strong backlink profile ranking higher in search results. But what is a backlink profile, and why is it important in SEO? In simpler terms, a backlink profile is an overview of who’s linking to a website and how they
How Many Backlinks Does My Website Need?
When it comes to search engine optimization (SEO), one question often asked is, “How many backlinks do I need?” The answer isn’t as simple as a set number but rather a strategic approach to building quality backlinks. A well-established website with high traffic might need fewer backlinks than a fresh, new site. Yet, it’s not
What Is Outbound Marketing?
Outbound Marketing is when a business reaches out to potential customers and clients in hopes of gaining new business. It’s like a siren call, beckoning consumers to discover what they have to offer. While some businesses consider it old school, one fact remains: it works as long as it is done properly. Outbound Marketing has
Content Writing vs Copywriting: What’s the Difference?
Content writing vs. copywriting is a hot topic in the marketing industry. Though they might seem similar, they serve different purposes and require unique skill sets. Understanding the difference between these two can seriously impact your business. Content writing delivers valuable, SEO-optimized information to engage and cultivate long-term relationships with audiences. In contrast, copywriting focuses
Is SEO Worth It? Why SEO Is Important for Your Website
With almost every online activity beginning with a search engine, neglecting SEO is akin to opening a store without telling anyone about it. With millions of websites vying for attention, the importance of SEO for your website cannot be overstated. Search Engine Optimization (SEO) is the only key to making your website visible and easy
What Is an SEO Consultant, and What Do They Do?
In the Internet age, the role of an SEO Consultant has taken center stage. A question often posed by many is, “What is an SEO Consultant?” SEO Consultants are the key players who guide businesses to the summit of search engine rankings, helping them stand out in the vast online market. An SEO consultant conducts
What Is an SEO Consultant, and What Do They Do?
In the Internet age, the role of an SEO Consultant has taken center stage. A question often posed by many is, “What is an SEO Consultant?” SEO Consultants are the key players who guide businesses to the summit of search engine rankings, helping them stand out in the vast online market. An SEO consultant conducts
What Is Compound SEO & Should You Use It?
In the constantly evolving digital marketing world, you may frequently encounter the term “Compound SEO.” But what does it mean? Compound SEO combines various elements of SEO, like on and off-page SEO optimization, technical SEO, tier identification, and content strategy. Unlike traditional SEO, which optimizes one aspect at a time, Compound SEO takes a holistic
How to Name Images for SEO? 14 Tips
Increase the potential of your website’s images by optimizing your images for SEO! This often overlooked strategy can significantly boost your site’s visibility on search engines, driving organic traffic and enhancing your overall SEO performance. Not sure how to name images for SEO? Check out these 14 expert tips to transform your pictures into powerful
Is SEO Worth It? Why SEO Is Important for Your Website
With almost every online activity beginning with a search engine, neglecting SEO is akin to opening a store without telling anyone about it. With millions of websites vying for attention, the importance of SEO for your website cannot be overstated. Search Engine Optimization (SEO) is the only key to making your website visible and easy
What is Affiliate Marketing Management?
Are you seeking a creative way to boost brand awareness and develop a deeper connection with your target market? Affiliate marketing management is a process that involves working with affiliates to promote your products and services. Affiliates can be a great way to reach new customers and increase sales. This blog post will discuss affiliate
38 eCommerce SEO Tips That Will Increase Your Organic Traffic
If you’re running an eCommerce business, then you know that SEO is a critical part of your marketing strategy. If you’re not doing everything you can to optimize your site for search engines, you’re missing out on a lot of potential traffic. This blog post will discuss 38 eCommerce SEO tips that will help increase
Klaviyo vs. Mailchimp: Which Email Marketing Platform is Right for Your Business?
Email marketing is essential to any business, but deciding which email marketing platform to use can be difficult. Klaviyo and Mailchimp are two of the most popular platforms, but which one is better for your business? This blog post will compare Klaviyo and Mailchimp to determine which platform is better for you. We will look
What is a Listicle and How Can it Bring More Customers to Your eCommerce Store?
A listicle is a piece of writing that is presented as a list and is a great way to bring more customers to your e-commerce store.
Google Ads vs Facebook Ads: Which platform is best for your business?
As two of the largest digital advertising platforms, Google and Facebook offer businesses a wealth of advertising opportunities. Which platform is best for you depends on your goals and the size, location, and nature of your business. Facebook Ads and Google Ads are often compared to one another, yet they’re actually complementary. They each have
5 Predictable Issues That Are Hurting Your Shopify SEO And How You Can Instantly Fix Them (2024)
This is a list of 5 predictable issues that are hurting your Shopify SEO. Learn how to fix your Shopify site with this in-depth post.
Email Marketing: How To Design Your Emails
Most of us have overflowing email inboxes at all times, these days. We flag some as important, send a few to spam, and even leave some unread for days, if not forever! Why would you want to add more to that clutter?
4 Things Every Start-Up Company Needs on Their Website
Starting up a company and throwing a new product or service out into the market can be difficult. While you have your company’s social media account in action, and you may be posting some ads, it is important to have a domain where consumers can visit to learn more about the background of your company. This is where a website comes into play.
Benefits of Creating a Business Blog
When it comes to using blogs for business purposes, there are many benefits. If your business is lacking a stake in your industry, creating a blog featured by your company could be just what you need.
4 Instagram Trends You Need to Know
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How To Create a Slogan For Your Company
In this blog, we’re getting at the good stuff. Here, we’re breaking down one of the best parts, or what we feel, is one of the most fun aspects in the company start-up process. Why you ask? To start, it doesn’t require countless hours or money, it’s about being able to create a name for yourself and the product or service you are broadcasting. Once you’ve established a brand objective for your company, it’s on to the good stuff; Giving it a name and developing your slogan.
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