Purebred Insights

Blog

Field-tested thinking on ecommerce SEO, conversion, affiliate, and web strategy from the team that ships it.

92 articles

What Is GEO (Generative Engine Optimization) and Why It Matters for Ecommerce Brands

GEO, or generative engine optimization, is the practice of getting your brand and pages surfaced inside AI generated answers, the kind ChatGPT, Perplexity, and Google's AI Overviews now place at the top of a…

someone pointing to a location on a map on a tablet

SEOJanuary 7, 2025

How To Rank For Local SEO in Multiple Locations

Local SEO helps your business appear in search results when people nearby are looking for what you offer. For businesses with more…

three women interacting with their phones

SEOJanuary 6, 2025

Why Relevance is Crucial in Creating Content

Can you recall a time when you've scrolled past countless posts, ads, and web pages only to stop at something that speaks…

SEOJanuary 6, 2025

Local SEO Trends for 2025: What To Know

In today’s fast-moving digital world, local SEO is a game-changer for businesses looking to draw in nearby customers. Especially for businesses who…

a person creating user generated content with a video camera

SEOJanuary 6, 2025

UGC vs Influencer Marketing: What’s The Difference?

Social media marketing continues to evolve, and as we move into 2025, two strategies are becoming increasingly popular: user-generated content (UGC) and…

SEODecember 4, 2024

What is Content Mapping & Why is it Important?

In the world of content marketing, connecting with your audience is the first step to creating a successful strategy that drives engagement,…

SEODecember 4, 2024

How To Drive More Traffic to Your GMB Profile

For local businesses, a Google My Business (GMB) profile is one of the most powerful tools for attracting customers. Not only does…

two small business owners looking at a computer

WebsitesDecember 4, 2024

Small Business Website Design Best Practices

For small business websites, your design choices can make or break your online success. A well-designed website is a powerful tool to…

a person brainstorming an SEO friendly business name with sticky notes

SEODecember 4, 2024

6 Tips on Choosing an SEO-Friendly Name For Your Business

Choosing a name for your business is not only exciting, but it’s also one of the most important steps in setting your…

a tablet with influencer marketing on the screen

eCommerceNovember 5, 2024

Shopify Collabs: What is it & How to Get Started

As e-commerce continues to grow, brands are finding new ways to expand their reach and connect with audiences. Shopify Collabs is one…

Blog

What Is GEO (Generative Engine Optimization) and Why It Matters for Ecommerce Brands

How To Rank For Local SEO in Multiple Locations

Why Relevance is Crucial in Creating Content

Local SEO Trends for 2025: What To Know

UGC vs Influencer Marketing: What’s The Difference?

What is Content Mapping & Why is it Important?

How To Drive More Traffic to Your GMB Profile

Small Business Website Design Best Practices

6 Tips on Choosing an SEO-Friendly Name For Your Business

Shopify Collabs: What is it & How to Get Started

Certificates

SEO Services

Web Services

Marketing Services

Resources

Social