Mad Viking Beard Co. Case Study | DTC Beard Care Company
Mad Viking Beard Co. Gains a 500% increase in Organic Search Traffic
THE OVERVIEW
Purebred created a high-impact SEO strategy to 500% increase in organic search traffic for Mad Viking Beard Co., a leading DTC beard care company.
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Client Mad Viking Beard Co.
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Industry Men’s Health
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Service SEO
The Challenge
Mad Viking Beard Co is a beard care brand that offers premium beard products and grooming supplies. Despite prior efforts with other SEO agencies, they struggled to achieve first page Google for their collections and product pages before partnering with Purebred.
How Purebred Made an Impact
We created a customized SEO strategy that focused on pushing high-intent keywords and pages onto page 1. We used the site’s existing momentum and keyword mapping for additional product & collection pages to reach the brand’s target audience. Additionally, we created a content and link-building strategy to drive surface-level traffic, increase brand awareness, and help anchor these terms at the top of Google.
THE RESULTS
The SEO impact of working
with Purebred Marketing
597%
307%
Increase in non-braded page 1 rankings
New Users
335%
Increase in new users
1st Page
2,761
1st page rankings
#1 Rankings
249
Keywords ranked #1
1st Page Increase
528 > 2,761
Increase in 1st page rankings
ROI
9x
ROI in 6 months
High-Intent Customers
People searching for beard grooming products have a specific need. They’re not just browsing; they’re looking for solutions. By increasing its organic search traffic, Mad Viking Beard Co. increased the likelihood of connecting with shoppers ready to purchase, boosting its conversion potential.
Product and Brand Visibility
ROI from SEO Investments
A 500% increase in organic search traffic, a 200% boost in Page 1 rankings, and a 9x ROI demonstrate a clear connection between SEO efforts and accelerated business growth.
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