Kitty Poo Club Case Study | DTC Cat Litter Company
Kitty Poo Club Grows $840K to $10M+ in 1 Year
THE OVERVIEW
Purebred Marketing created an SEO strategy to drive a 3,851% increase in non-branded search traffic for Kitty Poo Club, an eCommerce subscription-based cat litter company.
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Client Kitty Poo Club
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Industry Pet Care
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Service SEO
The Challenge
The client is an eCommerce subscription-based cat litter company. Prior to working with Purebred, they had the majority of their success acquiring customers with Facebook ads.
The client had repeatedly been told that SEO was not a viable or economic tactic, and they shouldn’t waste their money, given their relatively small budget compared to giant competitors like petsmart.com, walmart.com, etc.
How Purebred Made an Impact
We conducted an in-depth analysis of the client’s website, product line, target market, and competition. This research allowed us to deliver an extensive SEO strategy based on high-buying-intent keywords that solve their customers’ primary pain points. We used this strategy to create content pages geared toward solving these problems.
THE RESULTS
The SEO impact of working
with Purebred Marketing
Organic Search Traffic
3,851%
Increase in organic search traffic
Organic Search Sessions
317 > 12,526
Increase in monthly organic search sessions
ROI
50x
ROI from SEO
Keywords
28
#1 high-buying intent keywords on Google
Strategy Unlocks the Potential of a Great Idea
We talk to brands like the cat litter subscription company every single day. They’ve either been told that they can’t afford “real” SEO or, perhaps even worse, claim, “Yeah, we tried SEO for a while, and it didn’t really do anything.” Even good ideas can fail without the proper strategy, but with expert research, proper planning, and a hint of faith, a good plan can make good ideas great.
Do More of What’s Working
In eCommerce, it always feels good when you find something that works. The good news is that when you find that thing, profitability tends to grow predictably and exponentially.
Try New Things
When we began conversations around SEO, we had to overcome a lot of misinformation they had picked up along the way. We assured our client that it was the right strategy and less than two months into our marketing efforts, we got the call. “Philip, what in the world is going on over here?! Our orders are going crazy!”
THE PROOF
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