SEO Case Study | Cat Litter Subscription Company
Cat Litter Subscription Company Grows $840K to $10M+ in 1 Year
THE OVERVIEW
Purebred Marketing created a SEO strategy to drive a 3,851% increase in non-branded search traffic for an eCommerce subscription-based cat litter company.
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Industry Pet Supply Subscription Service
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Company Size 11-60 employees
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Platforms Shopify, Facebook, Share-A-Sale
The Challenge
The client is an eCommerce subscription-based cat litter company. Prior to working with Purebred, they had the majority of their success acquiring customers with Facebook ads.
The client had repeatedly been told that SEO was not a viable or economic tactic, and they shouldn’t waste their money, given their relatively small budget compared to giant competitors like petsmart.com, walmart.com, etc.
How Purebred Made an Impact
We conducted an in-depth analysis of the client’s website, product line, target market, and competition. This research allowed us to deliver an extensive SEO strategy based on high-buying-intent keywords that solve their customers’ primary pain points. We used this strategy to create content pages geared toward solving these problems.
Our team also launched an aggressive affiliate marketing campaign, coupled with traditional link-building strategies, which significantly improved authority and trust with the search engines.
THE RESULTS
The SEO and Affiliate Marketing impact of working
with Purebred Marketing
Organic Search Traffic
3,851%
Increase in organic search traffic
Organic Search Sessions
317 > 12,526
Increase in monthly organic search sessions
ROI
50x
ROI from SEO
Keywords
28
#1 high-buying intent keywords on Google
The SEO impact of working
with Purebred Marketing
#1 Rankings
21 > 11.2k
Increase in non-branded page 1 rankings
Keywords
168,731%
Increase in non-branded organic search traffic
New Users
77 > 130,400
Increase in non-branded organic search traffic
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
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Strategy Unlocks the Potential of a Great Idea
We talk to brands like the cat litter subscription company every single day. They’ve either been told that they can’t afford “real” SEO or, perhaps even worse, claim, “Yeah, we tried SEO for a while, and it didn’t really do anything.” Even good ideas can fail without the proper strategy, but with expert research, proper planning, and a hint of faith, a good plan can make good ideas great.
Do More of What’s Working
In eCommerce, it always feels good when you find something that works. The good news is that when you find that thing, profitability tends to grow predictably and exponentially. Of all the marketing tactics this company had tried, Facebook ads had proven to be the most successful. We discovered several tweaks that significantly impacted their ROAS (return on ad spend) and cut their customer acquisition cost in half.
Try New Things
When we began conversations around affiliate marketing, we had to overcome a lot of misinformation they had picked up along the way. We assured our client that it was the right strategy and less than two months into our affiliate marketing efforts, we got the call. “Philip, what in the world is going on over here?! Our orders are going crazy!” Hours after we landed a new affiliate (which they hadn’t even seen yet), the orders came piling in.
THE PROOF
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How SEO Drove Dog Bed Client Success.
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