Email Case Study | DTC Blanket Company
DTC Blanket Company Sees a 1,859% Increase In Revenue
THE OVERVIEW
Purebred Implemented SEO and Email Marketing Strategies to Drive a 1,859% increase in revenue for a DTC Blanket Company.
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Industry Homegoods
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Company Size 15+ Employees
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Platforms Shopify, Klaviyo
The Challenge
Our client is a direct-to-consumer blanket company specializing in numerous sizes of throw blankets. Their business initially relied on pop-ups in big box stores to drive brand awareness and sales, so they had to pivot aggressively when COVID hit. They came to Purebred to create a new digital strategy to drive sales online, which relied primarily on SEO for new customer acquisition.
How Purebred Made an Impact
Throw blankets are such a mass-market product that the competition is exceptionally steep.
Our strategy focused on long-tail, descriptive keywords for which most big box competitors aren’t optimized. We built a new eCommerce website optimized for SEO and executed a very tactical link-building campaign focused on specific product and category pages while writing new content to increase our rankings opportunities for new keyword phrases.
We also took over their email marketing and added segmentation and automation, which they didn’t utilize prior to working with us.
THE RESULTS
The SEO and email marketing impact of
working with Purebred Marketing
#1 Rankings
3 > 253
Increase in page 1 rankings
Keywords
6,525%
Increase in monthly organic search traffic
New Users
1,859%
Increase in revenue
New Users
753%
Increase in email revenue in 1st month
Stand Out In A Competitive Market
Website Optimization
LeveragingEmail Marketing
THE PROOF
MORE WORK LIKE THIS
How SEO Drove Dog Bed Client Success.
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How SEO Drove Dog Bed Client Success.
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How SEO Drove Dog Bed Client Success.
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