Bully Beds Case Study | DTC Dog Bed Company
Bully Beds sees a 3,792% Increase in Organic Search Traffic
THE OVERVIEW
Purebred implemented an SEO strategy to drive a 3,792% increase in non-branded search traffic for Bully Beds, a leading DTC dog bed company.
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Client Bully Beds
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Industry Pet Care
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Service SEO
The Challenge
Bully Beds is an eCommerce dog bed company that specializes in premium-quality orthopedic dog beds specifically made for aging, arthritic, and large-breed dogs. Faced with fierce competition in their market, they reached out to Purebed to outrank the giants like PetsMart, Petco and Walmart to name a few.
How Purebred Made an Impact
Purebred’s SEO strategy captured high-intent traffic, connecting Bully Beds with potential customers ready to purchase premium orthopedic dog beds. Our initial focus on content marketing provided a strong foundation, which we then refined into a well-rounded SEO approach that delivered exceptional results.
THE RESULTS
The SEO impact of working with Purebred Marketing
3,792%
Increase in organic search traffic
343 > 13,348
Increase in monthly organic search sessions
1# Page Rankings
1,964
Keywords ranked in the 1st page
26x
ROI from SEO
Targeting Dog Owners
Pet owners actively seek out solutions to help their dogs live their best lives, especially for issues like aging and arthritis. Our SEO strategy captured high-intent traffic filled with potential customers ready to make a purchase.
Content-Rich Foundation
Our content strategy focused on creating valuable resources for dog owners, including articles on dog health, breed-specific needs, and the benefits of orthopedic beds. This approach not only attracted organic traffic but also positioned Bully Beds as a trusted authority in the pet care space.
Technical SEO Optimization
We implemented a robust technical SEO strategy, ensuring search engines could easily crawl and index Bully Beds’ website. This included optimizing site speed, mobile responsiveness, and site architecture for optimal performance.
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