Affiliate Marketing Case Study | DTC Dog Bed Company
DTC Dog Bed Company sees a 3,792% Increase in Organic Search Traffic
THE OVERVIEW
Purebred implemented a SEO strategy and affiliate marketing campaign to drive a 3,792% increase in non-branded search traffic for a leading dtc dog bed company.
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Industry Pet Supply
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Company Size 51-100 Employees
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Platforms Shopify, Share-A-Sale, Klaviyo
The Challenge
Our client is an eCommerce dog bed company that specializes in premium-quality orthopedic dog beds specifically made for aging, arthritic, and large-breed dogs. Faced with new competition in the market, they reached out to Purebred to appear at the top of Google searches.
How Purebred Made an Impact
Our SEO efforts started with a heavy emphasis on content marketing, which we continued to refine into a well-rounded SEO strategy. Initial affiliate recruitment focused on deal aggregator and review sites with high traffic volume. Our campaign focuses on incentivizing customers to spend more to yield higher average order values. We also run all of his email automation and campaigns for new customer acquisition and retention marketing.
THE RESULTS
The SEO, Email Marketing, and Affiliate Marketing impact of
working with Purebred Marketing
3,792%
Increase in organic search traffic
343 > 13,348
Increase in monthly organic search sessions
26x
ROI from SEO
65x
ROI from Email Marketing
The SEO impact of working
with Purebred Marketing
#1 Rankings
21 > 11.2k
Increase in non-branded page 1 rankings
Keywords
168,731%
Increase in non-branded organic search traffic
New Users
77 > 130,400
Increase in non-branded organic search traffic
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
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Targeting Dog Owners
A Multi-Channel Approach
Integrated Marketing
THE PROOF
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