Affiliate Marketing Case Study | Vintage Clothing Company
Vintage Clothing Company Sees 250% Growth In Affiliate Revenue After 6 Months
THE OVERVIEW
Purebred created a highly-effective affiliate marketing campaign to drive 250% growth in affiliate revenue for a vintage clothing company.
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Industry Retail
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Company Size 50+ Employees
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Platforms Large Media Publications, Niche Bloggers, Deal Aggregator Sites
The Challenge
Our client is an eCommerce clothing store focused predominantly on retro and vintage t-shirts and later expanded into several other types of pop culture vintage clothing. They came to us after they had been unsuccessful in trying to run an affiliate program on their own.
How Purebred Made an Impact
We managed an aggressive recruiting strategy, including large media publications, deal aggregator sites, niche bloggers, and review sites.
Much of our content-focused strategy revolved around publications that correlate with the areas of pop culture that the brand sells.
Then, we also worked with deal aggregator sites for featured placements, which would quickly increase sales. In contrast, our content placements provided incremental value for the brand that led to consistent, long-term sales.
THE RESULTS
The Affiliate Marketing impact of working
with Purebred Marketing
Affiliate Revenue
$101,243
Monthly affiliate revenue after 3 months
Affiliate Revenue
$252,904
Monthly affiliate revenue after 6 months
Sales Growth
$250%+
Growth in affiliate revenue after 6 months
Media Features
35+
Features in large media publications
The SEO impact of working
with Purebred Marketing
#1 Rankings
21 > 11.2k
Increase in non-branded page 1 rankings
Keywords
168,731%
Increase in non-branded organic search traffic
New Users
77 > 130,400
Increase in non-branded organic search traffic
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
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Leverage Affiliate Recommendations
Affiliate marketing amplifies the impact of word-of-mouth marketing. When trusted content creators recommend aligned clothing lines, their audience is far more likely to consider purchasing. Affiliate recommendations leverage a pre-existing sense of trust and shared interests.
Expand Your Reach
Even the most successful eCommerce clothing stores have a limited audience in their own channels. Affiliate marketing breaks down the barrier to entry into new markets. By partnering with relevant bloggers, social media channels, or websites, you expose your brand to a new pool of potential customers who align with your target demographics.
Learn From Valuable Insights
Successful affiliate partners often deeply understand their audience’s needs, preferences, and online behaviors. Collaborating with affiliates can give you valuable insights into consumer trends and how your target market interacts with your brand. You’ll be able to refine your product offerings and marketing strategies more effectively.
THE PROOF
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