Affiliate Marketing Case Study | Urban Jewelry Company
Urban Jewelry Company Gains $293,023 in Monthly Affiliate Sales within Three Months
THE OVERVIEW
Purebred implemented an aggressive affiliate marketing strategy to drive $293,023 in monthly affiliate sales within three months
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Industry Jewelry
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Service Affiliate Marketing
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Platform Share-A-Sale
The Challenge
Our client is a leading provider of trendy women’s jewelry. Their target demographic is females ages 18-35, and their average order value is around $40. They had an existing affiliate program but came to us to get more expertise to boost their growth.
How Purebred Made an Impact
We managed a recruiting strategy based on niche bloggers, review sites, and premium publications. We also worked on short-term features in traditional publications. As a fast-fashion brand, we were able to test many offers to drive immediate sales through traditional affiliates, and we were able to achieve great success.
THE RESULTS
The Affiliate Marketing impact of working
with Purebred Marketing
New Affiliates
121
New affiliates added in the first 10 days
Sales
2x
Affiliate sales in the first 3 months
Monthly Affiliate Sales
$293,023
Monthly affiliate sales within 3 months
Ratings
#1
Grew to the #1 rated brand in their category on CJ
Reaching the Right Audience with Targeted Affiliates
Urban jewelry appeals to a style-conscious, trend-driven audience. By carefully selecting niche bloggers and influencers who resonated with that demographic, the company ensured its products were showcased to the most receptive potential customers.
Affiliate Marketing for Fast Fashion Success
The jewelry market is ideal for dynamic affiliate promotions. Testing various offers and leveraging timely features allowed the company to capitalize on trending styles and drive immediate sales. This flexibility is a key advantage of well-managed affiliate marketing.
Amplified Reach with Diverse Partners
A successful affiliate program isn’t limited to one type of partner. The jewelry company extended its reach by building relationships with niche bloggers and review sites and securing short-term placements in broader publications.
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