Spider Grills Case Study | DTC Smart Grill Company
Driving Explosive, Highly Profitable Revenue for New Smart Grill Brand
THE OVERVIEW
Purebred launched an affiliate program for Spider Grills, growing their affiliate revenue to around $100,000 per month while exceeding a 10x ROI, all within 7 months of launching the program.
-
Client Spider Grills
-
Industry Outdoor Lifestyle
-
Service Affiliate Marketing
The Challenge
Spider Grills, a new brand in the outdoor grilling space, had a great product but lacked a dedicated affiliate marketing channel. They needed a partner who could build and scale a brand new program from scratch, transforming it from a non-existent channel into a primary driver of revenue. Their goal was to establish a scalable, data-informed strategy that would deliver a significant return on investment.
How Purebred Made an Impact
We began by recruiting a broad and diverse network of affiliates, including content creators, bloggers, premium publications, review sites, technology solutions, online marketplaces, and many other types. Our initial goal was to build a strong foundation and identify which types of partners were most effective.
Through a rigorous data analysis process, we quickly identified that a specific segment – YouTube creators – was driving a disproportionate amount of high quality traffic and sales. Based on this key insight, we refined our strategy to heavily focus on cultivating partnerships with prominent YouTubers in the grilling and outdoor space.
The data-driven approach allowed us to accelerate growth while maintaining a highly profitable channel. We continued to nurture our diverse mix of affiliates to ensure a robust and resilient program, but our emphasis on high-performing YouTubers proved to be a game-changer.
THE RESULTS
The Affiliate Marketing impact of working with Purebred Marketing
Monthly Affiliate Revenue
$77,799
Monthly affiliate revenue by month 5
Monthly Affiliate Revenue
$97,783
Monthly affiliate revenue by month 7
ROAS
10.6x
Total affiliate program ROAS since launch
Percentage of Total Revenue
40-45%
Percentage of Total Monthly Revenue Made up by the Affiliate Channel
Success Outran Inventory
The demand we generated was so substantial that the brand had a difficult time keeping products in stock. The results shown in this case study were achieved despite us having to drive a significant portion of sales on back-order, demonstrating that the program’s true potential was far greater than the numbers show.
Major Untracked Revenue
We figured out quickly that a significant portion of our sales weren’t tracked. Many viewers watch YouTube on a TV and then go directly to the brand’s website to make a purchase, bypassing the trackable affiliate link. This under-attribution means our true impact likely pushed monthly revenue well over $100k and accounted for 50%+ of their total revenue.
High Price, Premium Product
A higher price point product, like Spider Grills ~$1,000 grill, is a major asset in the affiliate space. The product’s high perceived value makes it easier to recruit top-tier content affiliates. The larger commissions on a premium product provide a much stronger financial incentive for our partners to take the time to create content and promote the brand.
MORE WORK LIKE THIS
Motherboard Case Study
Motherboard Case Study | Birth Plan App Motherboard Gains a 1,835% Increase In Monthly Organic Search Traffic THE OVERVIEW Purebred
Kitty Poo Club Case Study
Kitty Poo Club Case Study | DTC Cat Litter Company Kitty Poo Club Grows $840K to $10M+ in 1 Year
Texas SuperFood Case Study
Texas SuperFood Case Study | Supplements Company Texas Superfood Sees a 1,078% Increase in Affiliate Traffic THE OVERVIEW Purebred created
Ready to Explode Your Revenue?
Contact Us Today!
Fill out the form below and one of our team members will be in touch to set up a strategy call with you.
