Insight Global Case Study | Staffing Agency

Insight Global Sees a 168,731% Increase in Organic Search Traffic

THE OVERVIEW

Purebred created a high-impact SEO strategy campaign to drive a 168,731% increase in non-branded search traffic for Insight Global, a leading staffing agency.

SEO
Staffing Agency
Business Services

Client: Insight Global
Industry: Business Services
Services: SEO

The Challenge

Our client is North America’s second-largest staffing agency, with 69 offices in the US, Canada, and the UK. Although they had grown to a multi-billion dollar company with little marketing efforts, they came to us to create and execute a strategy to grow through digital efforts.

How Purebred Made an Impact

We created an SEO strategy based on high-buying intent keywords that solve their customers’ primary pain points. This included creating pages of content geared toward solving these problems. We also launched a link-building strategies campaign, which significantly improved authority and trust with the search engines.

Get the Same Results

THE RESULTS

The SEO impact of working
with Purebred Marketing

Rankings

21 > 11.2k

Increase in non-branded page 1 rankings

Search Traffic

168,731%

Increase in non-branded organic search traffic

Search Traffic

77 > 130,400

Increase in non-branded organic search traffic

Targeting Job Seekers

Job seekers frequently use search engines to research potential employers, explore openings in their field, and seek career advice. By strategically aligning the staffing agency’s content with those queries, they placed themselves directly in the path of qualified individuals looking for a new job or career path.

SEO Builds Authority and Trust

Search engines favor websites that demonstrate expertise and relevance. Insight Global’s focus on high-quality, problem-solving content and a strong backlink profile boosted its authority. This signals to both job seekers and search engines that the agency is a trustworthy, reliable resource.

Solving Client Pain Points

Businesses turn to staffing agencies when they have urgent hiring needs. Tailoring SEO strategy to "high-intent" keywords focused on those pain points puts the agency at the forefront of solutions. It allows them to address the challenges their potential clients are facing directly.