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Mad Viking Beard Co. Case Study | DTC Beard Care Company

Mad Viking Beard Co. Gains a 500% increase in Organic Search Traffic

THE OVERVIEW​

Purebred created a high-impact SEO strategy to 500% increase in organic search traffic for Mad Viking Beard Co., a leading DTC beard care company.

  • SEO
  • eCommerce
  • Men’s Health
Client
Mad Viking Beard Co.
Industry
Men’s Health
Service
SEO

The Challenge

Mad Viking Beard Co is a beard care brand that offers premium beard products and grooming supplies. Despite prior efforts with other SEO agencies, they struggled to achieve first page Google for their collections and product pages before partnering with Purebred.

How Purebred Made an Impact

We created a customized SEO strategy that focused on pushing high-intent keywords and pages onto page 1. We used the site’s existing momentum and keyword mapping for additional product & collection pages to reach the brand’s target audience. Additionally, we created a content and link-building strategy to drive surface-level traffic, increase brand awareness, and help anchor these terms at the top of Google.

Get the Same Results

THE RESULTS

The SEO impact of working
with Purebred Marketing

Search Traffic

597%

Increase in organic search traffic

Rankings

307%

Increase in non-braded page 1 rankings

New Users

335%

Increase in new users

1st Page

2,761

1st page rankings

#1 Rankings

249

Keywords ranked #1

1st Page Increase

528 > 2,761

Increase in 1st page rankings

ROI

9x

ROI in 6 months

High-Intent Customers

People searching for beard grooming products have a specific need. They’re not just browsing; they’re looking for solutions. By increasing its organic search traffic, Mad Viking Beard Co. increased the likelihood of connecting with shoppers ready to purchase, boosting its conversion potential.

Product and Brand Visibility

The SEO strategy focused on two critical elements: getting product and collection pages to rank on Page 1 for high-intent keywords and creating content to build brand awareness. This dual approach led to sales growth and established long-term authority within the beard care market.

ROI from SEO Investments

A 500% increase in organic search traffic, a 200% boost in Page 1 rankings, and a 9x ROI demonstrate a clear connection between SEO efforts and accelerated business growth.

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