SEO Case Study | Birth Plan App
DTC Birth Plan App Gains a 1,835% Increase In Monthly Organic Search Traffic
THE OVERVIEW
Purebred created a compelling SEO strategy to drive a 1,835% increase in monthly organic search traffic for a DTC birth plan app.
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Industry Healthcare and Maternity
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Company Size 10+ Employees
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Platform WordPress
The Challenge
The client is an educational application that helps its customers create custom birth plans based on extensive information about each necessary decision involved in the birthing process. Their business model was initially solely B2B, but they reached out to Purebred to help market directly to consumers.
How Purebred Made an Impact
We created an SEO strategy based on the very specific niche they serve.
There are thousands of questions pregnant people search for every day, so we wanted to be the informative resource to answer those questions. We created an abundance of SEO-rich content relating to questions pregnant people are looking for, and we coupled that with vigorous off-site SEO work.
THE RESULTS
The SEO impact of working
with Purebred Marketing
#1 Rankings
15 > 508
Increase in page 1 rankings
Keywords
1,835%
Increase in monthly organic search traffic
New Users
852 > 16,848
Increase in monthly organic search traffic
New Users
B2B > B2C
Tapped into a new market with new opportunities
The SEO impact of working
with Purebred Marketing
#1 Rankings
21 > 11.2k
Increase in non-branded page 1 rankings
Keywords
168,731%
Increase in non-branded organic search traffic
New Users
77 > 130,400
Increase in non-branded organic search traffic
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
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Meeting Expectant Parents Where They Search
Pregnancy is full of questions, and expectant parents frequently turn to search engines for answers. By aligning the birth app’s SEO strategy with common search queries, it became the go-to informational resource. This established trust and positioned the app as a solution, primed for later conversion.
SEO for a Niche Audience
The birth planning space has a particular target market, and focusing SEO efforts on this niche maximized impact. By using the language and addressing the unique concerns of expectant parents, the app established itself as the authority in its field, boosting search engine visibility.
Long-Term Value of an SEO-Rich Content Strategy
Creating informative, SEO-optimized content was about more than just driving immediate traffic. This strategy built a lasting resource base. Expectant parents continue to find the app through search even after the initial SEO push, turning the effort into a sustainable lead generation engine.
THE PROOF
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