SEO Case Study | Staffing Agency
Staffing Agency Sees a 168,731% Increase in Organic Search Traffic
THE OVERVIEW
Purebred created a high-impact SEO strategy campaign to Drive a 168,731% increase in non-branded search traffic for a leading staffing agency.
- SEO
- Staffing Agency
- International
-
Industry Staffing Agency
-
Company Size 10,000 employees
-
Annual Revenue 3.5 billion
The Challenge
Our client is North America’s second-largest staffing agency, with 69 offices in the US, Canada, and the UK. Although they had grown to a multi-billion dollar company with little marketing efforts, they came to us to create and execute a strategy to grow through digital efforts.
How Purebred Made an Impact
We created an SEO strategy based on high-buying intent keywords that solve their customers’ primary pain points. This included creating pages of content geared toward solving these problems. We also launched a link-building strategies campaign, which significantly improved authority and trust with the search engines.
THE RESULTS
The SEO impact of working
with Purebred Marketing
21 > 11.2k
Increase in non-branded page 1 rankings
168,731%
Increase in non-branded organic search traffic
77 > 130,400
Increase in non-branded organic search traffic
The SEO impact of working
with Purebred Marketing
#1 Rankings
21 > 11.2k
Increase in non-branded page 1 rankings
Keywords
168,731%
Increase in non-branded organic search traffic
New Users
77 > 130,400
Increase in non-branded organic search traffic
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
Testimonial by the Founder and CEO
Purebred Marketing was more than just an agency. They became an extension of our team, taking the time to understand our company and our clients. Their expertise in SEO and affiliate marketing resulted in growth we didn’t think was possible.
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Targeting Job Seekers
Job seekers frequently use search engines to research potential employers, explore openings in their field, and seek career advice. By strategically aligning the staffing agency’s content with those queries, they placed themselves directly in the path of qualified individuals looking for a new job or career path.
SEO Builds Authority and Trust
Search engines favor websites that demonstrate expertise and relevance. The staffing agency’s focus on high-quality, problem-solving content and a strong backlink profile boosted its authority. This signals to both job seekers and search engines that the agency is a trustworthy, reliable resource.
Solving Client Pain Points
Businesses turn to staffing agencies when they have urgent hiring needs. Tailoring SEO strategy to “high-intent” keywords focused on those pain points puts the agency at the forefront of solutions. It allows them to address the challenges their potential clients are facing directly.
THE PROOF
Using agile and unconventional SEO strategies, we increased organic search
traffic by 168,731% in just a few months.
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