Texas SuperFood Case Study | Supplements Company

Texas Superfood Sees a 1,078% Increase in Affiliate Traffic

THE OVERVIEW

Purebred created a high-impact affiliate strategy to drive a 1,078% increase in traffic for Texas Superfood, a leading supplements company.

Affiliate Marketing
eCommerce
Supplements

Client: Texas Superfood
Industry: Supplements
Service: Affiliate Marketing

The Challenge

Texas Superfood is a superfood supplement company specializing in whole-food nutrition. They had moderate success with another affiliate agency, but after an initial consultation, they felt the strategies we presented were well beyond what they were experiencing with their current agency.

How Purebred Made an Impact

While their previous agency primarily only worked with coupon sites, we spent our recruiting efforts focusing on niche bloggers and review sites specific to health and wellness and some even specific to superfoods. We also restructured their affiliate compensation, which made even their existing affiliate relationships far more profitable for the brand.

Get the Same Results

THE RESULTS

The Affiliate Marketing impact of
working with Purebred Marketing

Traffic

1,078%

Increase in affiliate traffic

Revenue

$20,956 > $133,564

Increase in monthly affiliate revenue

Affiliates

1000+

Affiliates onboarded

Transactions

467.46%

Increase in transactions within the first 7 months

Revenue

537%

Increase in affiliate revenue

Health-Conscious Consumers

People invested in superfoods are often passionate about wellness and actively seek information. By partnering with niche health and wellness bloggers and review sites, the company reached this engaged audience right where they look for recommendations, amplifying their visibility.

Driving Increased Value

Affiliate programs aren’t just about finding partners; they’re also about structure. Restructuring the compensation model made the superfood company’s program more attractive to affiliates and motivated existing partners to drive even greater traffic and sales.

Beyond Coupon Sites

Many companies focus heavily on generic coupon sites for affiliate marketing. While these have value, the superfood company’s success highlights the importance of niche targeting.