Social Media Marketing

We all have a love/hate relationship with Facebook ads. As business owners, we love the opportunity to leverage a sizeable platform to share our message, but we hate how complicated the algorithm can be (especially since it’s always changing). As consumers, we love when the perfect product shows up in our feed that we didn’t … Read more

Instagram reels made their debut at the perfect time—August 2020. Five months into the pandemic, and what we all needed were some funny cat videos to give us a break from the state of the world. These short-form videos have since exploded as part of a larger shift in how we consume social media. For … Read more

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