13 Best SEO Reporting Tools in 2024

Search Engine Optimization (SEO) has become an essential aspect of digital marketing strategies for any business looking to establish an online presence. With the ever-changing algorithms and ranking factors, having a reliable SEO reporting tool is crucial to track and measure your website’s performance. In this article, we have curated a list of the 15+ best SEO reporting tools to help you optimize your website and improve its search engine rankings in 2024.

What is an SEO Reporting Tool?

An SEO reporting tool is a software or online platform that provides data and insights on a website’s search engine performance. These tools analyze various metrics such as keyword rankings, backlinks, organic traffic, and more to give a comprehensive view of the website’s visibility and search engine optimization efforts.

Criteria for Evaluating SEO Reporting Tools in 2024

As the SEO landscape constantly evolves, it’s important to consider certain factors when choosing an SEO reporting tool for your business. Here are some criteria to keep in mind while evaluating different options:

  1. Accuracy and Reliability: The tool should provide accurate and reliable data that can be used to make informed decisions.
  2. User-Friendly Interface: A user-friendly interface makes it easier to navigate and understand the data provided by the tool.
  3. Customization Options: The ability to customize reports based on specific metrics and timeframes can help tailor the data to your business needs.
  4. Competitive Analysis: A good SEO reporting tool should provide insights into your competitors’ performance to help you stay ahead in the game.
  5. Integration with Other Tools: The tool should be compatible with other SEO tools for a more comprehensive analysis.


1) SEMrush: A Powerhouse for SEO Reporting

When it comes to SEO reporting tools, SEMrush is a name that consistently ranks at the top. This comprehensive platform offers an impressive suite of features and functionalities, making it your go-to SEO reporting software.

SEMrush is renowned for its ability to provide deep insights into your SEO data, helping you craft effective search engine optimization strategies. Whether you’re conducting site audits or tracking keyword rankings, SEMrush has the right tools for the job.

Its robust reporting capabilities allow you to generate customized SEO reports with relevant data, making it easier to monitor your SEO campaigns and adjust them as necessary.


  • Keyword Rank Tracker: Stay on top of your keyword performance.
  • Website Audit: Identify and fix technical SEO issues.
  • On-Page SEO Checker: Ensure your content is fully optimized.
  • SERP Checker: Understand your website’s position in search engine results pages.
  • Keyword Search Tool: Uncover high-performing keywords for your campaign.
  • Competitor Analysis Tool: Gain insights into your competitors’ SEO strategy.
  • Backlink Checker: Monitor and analyze your backlink profile.
  • SEO Reporting Tools: Create detailed and insightful SEO reports.


  • Integration Capabilities: Seamlessly integrates with other services for enhanced functionality.
  • Customizable Reports: Offers pre-built and custom report templates for flexibility.
  • Additional Services: Provides additional SEO tools and functionalities for a comprehensive SEO strategy.
  • Flexible Pricing: Choose from different pricing options to suit your needs.


  • Pro Plan: Priced at $129.95 per month, ideal for freelancers, startups, and in-house marketers with limited budget.
  • Guru Plan: Priced at $249.95 per month, perfect for SMB and growing marketing agencies.
  • Business Plan: Priced at $499.95 per month, suitable for agencies, E-commerce projects, and businesses with extensive web presence.

2) Moz: The Authority in SEO Reporting

Moz is a popular SEO reporting tool, primarily known for its unique domain authority metric. This tool is a valuable asset for SEO professionals, offering a range of features that help improve your website’s SEO performance.

With Moz, you can conduct comprehensive SEO analysis, which includes tracking keyword rankings, auditing your website, and analyzing backlinks.

In addition, Moz offers customizable reports, making it easier to present your SEO data in a way that’s easy to understand and digest. Whether you’re just starting out with SEO or you’re an experienced professional, Moz has the right SEO reporting tools to help you succeed.


  • Keyword Rank Tracker: Monitor your keyword performance in real time.
  • Website Auditor: Identify potential SEO issues on your website.
  • SEO SpyGlass: Conduct in-depth backlink analysis.
  • LinkAssistant: Create and manage link-building campaigns.


  • Comprehensive SEO Analysis: Get a complete view of your SEO performance.
  • Backlink Analysis: Understand the impact of your backlinks on your SEO.
  • Customizable Reports: Generate custom reports tailored to your needs.


  • Standard Plan: Priced at $99 per month, ideal for those new to SEO.
  • Medium Plan: Priced at $179 per month, perfect for marketers seeking a more robust set of features.
  • Large Plan: Priced at $299 monthly, suitable for large organizations and agencies.
  • Premium Plan: Priced at $599 monthly, designed for advanced marketing teams.

Google Analytics

3) Google Analytics: The Gold Standard in SEO Reporting

Google Analytics is a powerful web analytics solution offering unparalleled features and advantages for SEO reporting.

It’s a valuable tool that provides comprehensive insights into website and app data, enabling users to track essential metrics and analyze user behavior meticulously. Whether you’re interested in understanding your organic traffic flow or identifying the most effective marketing campaigns, Google Analytics covers you.


  • Unlimited User Access: Encourages collaborative analysis with no restrictions on the number of users.
  • Integration with Other Services: Seamlessly integrates with almost any tool on the market for enhanced data sharing and analysis.
  • Flexible Report Templates: Comes with a wide range of pre-built templates for easy creation of customized reports.


  • Deep Integration: Google Analytics can integrate with almost any tool on the market, allowing for seamless data sharing and analysis.
  • Free Access: Offers unlimited access to its features for free, making it a cost-effective solution for businesses of all sizes.


  • Google Analytics: Provides unlimited access to its features completely free of charge, making it accessible for businesses of all sizes.

4) SE Ranking: A Versatile Tool for Your SEO Needs

SE Ranking is a versatile SEO platform designed for seasoned SEO professionals in both in-house teams and marketing agencies.

It offers a comprehensive SEO Report Generator among its many tools, making it a top SEO reporting software for automating your report creation process.

SE Ranking is particularly beneficial for SEO agencies by streamlining their client reporting process with customizable templates, efficient client communication, and various SEO data export options.


  • Keyword Rank Tracker: Track your target keywords’ rankings and monitor your progress over time.
  • Website Audit: Analyze your website’s technical health and identify areas for improvement.
  • On-Page Checker: Optimize your website’s on-page elements for better search engine visibility.
  • SERP Checker: Monitor your website’s performance in search engine results pages.
  • Keyword Search Tool: Find new keywords to target and discover their search volume and difficulty.
  • Competitor Analysis Tool: Analyze your competitors’ SEO strategies and identify opportunities for improvement.
  • Backlink Checker: Monitor your backlink profile and identify potential issues or opportunities.
  • SEO Reporting Tools: Generate comprehensive reports to track your SEO progress and share with clients or team members.


  • User-Friendly Interface: Known for its intuitive and easy-to-use interface, making it accessible for both beginners and experienced SEO professionals.
  • White Label Functionality: Allows agencies to brand their reports and customize them according to their own branding guidelines.
  • Automation: Streamlines the reporting process by automating tasks and providing real-time data updates.
  • Integration with Other Services: SE Ranking integrates with various tools and platforms for seamless data sharing and analysis.
  • Custom Report Templates: Provides a variety of ready-made templates that can be customized to create personalized SEO reports for clients.
  • Additional Services: Offers additional functionalities and services, such as collaborative access to the platform and agency-centric capabilities.


  • Essential Package: Priced at $55 monthly, suitable for basic SEO needs.
  • Pro Package: Priced at $109 per month, designed for more advanced SEO requirements.
  • Business Option: Priced at $239 per month, ideal for businesses with extensive SEO needs.
  • Agency Pack: An add-on with additional features designed to enhance client engagement. The pricing for the Agency Pack can be obtained separately.


5) AgencyAnalytics: A Comprehensive Solution for Agencies

AgencyAnalytics is a powerful SEO reporting tool specifically designed to cater to the needs of agencies. This platform offers a unique blend of features facilitating seamless client management and efficient task execution.

With AgencyAnalytics, agencies can share real-time SEO results, conduct on-page audits, and manage multiple clients at a time. Its customizable dashboards and reports make it an all-in-one solution for agencies looking to streamline their SEO reporting processes.


  • Collaborative Access: Facilitates team collaboration by allowing users to share real-time SEO results, SERP breakdowns, on-page audits, and more.
  • Client Management Tools: Comes equipped with a CRM tool for managing client contact details and a project management tool for overseeing tasks and deadlines.


  • All-In-One Solution: Offers a comprehensive set of tools for managing multiple clients, making it an ideal choice for agencies.
  • Customizable Dashboards and Reports: Allows agencies to brand and customize their reports according to their clients’ needs.


  • Freelancer Plan: Priced at $12 monthly for each client campaign, with a minimum of 5 client campaigns.
  • Agency Plan: Priced at $18 per month per client campaign, with a minimum of 10 client campaigns.
  • Enterprise Plan: Offers customizable pricing based on each user’s needs, with a minimum threshold of 50 or more client campaigns.

6) SEO Powersuite: Your Ultimate SEO Toolkit

SEO Powersuite is a comprehensive SEO toolkit that offers a wide range of features and advantages for agencies. It provides robust tools for various SEO tasks, including keyword ranking tracking, website auditing, backlink analysis, and link-building efforts.

With SEO Powersuite, agencies can generate personalized SEO reports for their clients, making it a versatile choice for all your SEO needs.


  • Rank Tracker: Tracks keyword rankings and provides organic traffic insights.
  • SEO SpyGlass: Dives deep into backlink analysis, providing reports with varying levels of detail.
  • LinkAssistant: Concentrates on link-building efforts and offers insights into campaign success.


  • All-In-One SEO Toolkit: Provides a comprehensive set of tools for various SEO tasks.
  • Customizable Reports and Templates: Allows agencies to create personalized client SEO reports.
  • Integration with Other Services: This makes integrating SEO Powersuite with other tools and services easy.


  • Free Plan: Basic version with limited features.
  • LITE Plan: Priced at $99/year, ideal for small SEO projects.
  • PROFESSIONAL Plan: Priced at $299/year, it provides unlimited data for in-house use.
  • ENTERPRISE Plan: Priced at $499/year, designed for SEO professionals and agencies needing client reporting features.

7) Raven Tools: A Game-Changer in SEO Reporting

Raven Tools is a robust SEO reporting software that brings automation and customization to the forefront of SEO strategy. This tool provides many comprehensive features, making it one of the best SEO reporting tools available in 2024.

By automating client reports and offering customizable dashboards, Raven Tools simplifies the SEO reporting process while ensuring that you get the most relevant data for your SEO efforts.


  • Automated Client Reports: Streamline your reporting process with automated client reports.
  • Flexible Report Sourcing: Pull data from over 25 platforms for diverse KPI visualizations.
  • Customizable Dashboard: Create customized reports with a flexible and intuitive dashboard.
  • Shareable Reports: Easily share your SEO reports through both URL (HTML) and downloadable PDFs.
  • Real-Time Report Accessibility: Access your SEO data in real time with live CSV and URL data.
  • Campaign Events and Tags: Keep track of your SEO campaigns with campaign events and tags.


  • Comprehensive Feature Set: Offers a wide range of features for SEO reporting, including automated client reports and customizable dashboards.
  • Real-Time Data Access: Ensures up-to-date insights with real-time report accessibility.
  • Effective Campaign Tracking: Helps organize and track SEO campaigns effectively with campaign events and tags.


  • Small Biz Plan: Priced at $49/month, includes white labeling features for customization.
  • Start Plan: Priced at $109/month, including white labeling features.
  • Grow Plan: Priced at $199/month, it offers full white-label capabilities.
  • Thrive Plan: Priced at $299/month, it offers full white-label capabilities.
  • Lead Plan: Priced at $479/month, it offers full white-label capabilities.


8) DashThis: User-Friendly SEO Reporting at Your Fingertips

DashThis is a popular SEO reporting tool known for its user-friendly interface and intuitive features. It simplifies the process of creating SEO reports by offering a range of pre-built templates and fully customizable dashboards. With DashThis, you can easily share your SEO reports and ensure your team and clients are always updated on your website’s SEO performance.


  • High-level customization with pre-built widgets and drag-and-drop dashboard builder.
  • Automated Data Integration: Connect with popular services like Google Analytics, AdWords, Facebook Ads, and more to automatically import data into your reports.


  • User-Friendly Interface: Provides an easy-to-navigate platform for creating SEO reports.
  • Pre-Built Templates: Comes with a range of templates for easy report creation.
  • Fully Customizable Dashboards: Allows full customization of dashboards to match your branding.
  • Easy Sharing Options: Enables easy sharing of reports through URL or downloadable PDFs.
  • Flexible Pricing Plans: Offers different pricing plans to suit various reporting needs.


  • Individual Plan: Priced at $45/month, includes three dashboards with limited white-labeling capabilities.
  • Professional Plan: Priced at $139/month, provides access to 10 dashboards with full white-labeling capabilities.
  • Business Plan: Priced at $269/month, offers 25 dashboards. Additional dashboards can be added for an extra charge if needed.
  • Standard Plan: Priced at $419/month, tailored for extensive reporting needs, with a minimum of 50 dashboards. Additional dashboards can be added for an extra charge if needed.

9) Databox: Your Gateway to Data-Driven SEO Reporting

Databox is one of the best SEO reporting software in 2024, designed to offer data-driven insights for your SEO strategy. This tool is known for its robust features and multiple advantages that cater to businesses of all sizes. With Databox, you can leverage the power of automated SEO reporting software to track your most important SEO metrics and make informed decisions.


  • Customizable dashboards with pre-built widgets and the ability to create custom data visualizations.
  • Automated Data Integration: Connect with over 100 popular services, including Google Search Console, Semrush, etc.
  • Real-Time Alerts: Set up alerts for specific metrics or goals, ensuring you never miss any critical changes in your data.


  • Partner Directory: Agencies can list themselves in Databox’s partner directory, expanding their reach and finding more clients.
  • Certifications: Agencies can earn specific certifications to build their reputation as a flexible, data-driven partner.


  • Starter Plan: Priced at $59 per month, offering a cost-effective solution for small businesses.
  • Professional Plan: Priced at $169 per month, providing comprehensive features for mid-sized businesses.
  • Growth Plan: Priced at $399 per month, designed to support high-growth companies.
  • Premium Plan: Priced at $999 per month, offering advanced SEO reporting capabilities for large corporations.

10) SpyFu: Uncover Your Competitors’ SEO Secrets

SpyFu is a popular SEO reporting tool that provides valuable insights into your competitors’ SEO strategies. This tool offers a range of features and advantages that can enhance your SEO reporting game. With SpyFu, you can conduct in-depth keyword research, track your keyword rankings, and generate automated reports to stay ahead of your competitors.


  • Detailed Keyword Insights: Get an overview of your keyword rankings, search volume trends, and more.
  • Competitor Analysis: Analyze your competitors’ keywords, ad copy, and backlinks to identify opportunities for improvement.
  • Download Keyword Lists: Easily export and share keyword lists with your team or clients.


  • White Label SEO Reporting Tools: Offers comprehensive insights and white labeling features, allowing you to create branded SEO reports.
  • Keyword Research Tools: Provides robust keyword research tools, helping you find the right keywords for your SEO strategy.


  • Basic Plan: Priced at $39 per month, offering a cost-effective solution for beginners.
  • Professional Plan: Priced at $79 per month, providing advanced features for experienced users or small businesses.
  • Team Plan: Priced at $299 per month, designed to cater to the needs of larger teams or agencies.


11) Ahrefs: A Powerful SEO Tool

Ahrefs is a robust SEO tool that offers a range of features and advantages for optimizing websites and improving search engine rankings. Known for its massive backlink database and deep insights into keywords, Ahrefs is a popular choice among SEO professionals.


  • Rank Tracker: Monitors Google rankings in 170 countries for comprehensive global coverage.
  • Interactive Graphs: Provides visibility, average position, and traffic history for easy performance tracking.
  • Keyword Insights: Offers deep insights into keywords including clicks, return rate, and ranking progress.
  • Site Audit: Checks websites for over 100 SEO issues, ensuring optimal performance.
  • Visual Reports: Creates visually-appealing reports, graphs, and charts for easy data interpretation.


  • Massive Backlink Database: Gives you access to a vast database of backlinks to enhance your SEO strategy.
  • Competitor Analysis: Provides robust competitor backlink and keyword analysis to outsmart your competition.
  • User-Friendly Interface: The simple user interface makes it easy to navigate and use the tool.


  • Lite Plan: Priced at $99 per month, ideal for freelancers and startups.
  • Standard Plan: Priced at $199 per month, suitable for small to mid-sized businesses.
  • Advanced Plan: Priced at $399 per month, perfect for larger teams and agencies.
  • Enterprise Plan: Priced at $999 per month, designed for large enterprises and corporations.

12) Authority Labs: User-friendly SEO Reporting Tool

Authority Labs is a user-friendly SEO reporting tool that provides daily tracking of SEO performance. With features like accurate keyword data and automated mobile and local rank tracking, Authority Labs is a reliable choice for SEO professionals.


  • Automated Rank Tracking: Offers automated mobile and local rank tracking for comprehensive SEO analysis.
  • SERP Tracking: Tracks SERP from Google, Bing, and Yahoo! for a wide range of data.
  • Search Volume Data: Provides search volume data for keywords and phrases to guide your SEO strategy.
  • Exportable Reports: Allows you to export PDF reports on a daily, quarterly, weekly, and monthly basis.


  • Custom SEO Reports: Easily generates custom SEO reports for specific needs.
  • Daily Keyword Tracking: Tracks keywords on a daily basis for up-to-date insights.
  • Cloud-Based Platform: As a cloud-based platform, Authority Labs is accessible from anywhere.


  • Plus Plan: Priced at $49 per month, ideal for small businesses and freelancers.
  • Pro Plan: Priced at $99 per month, suitable for mid-sized businesses.
  • Pro Plus Plan: Priced at $225 per month, perfect for larger teams and agencies.
  • Enterprise Plan: Priced at $450 per month, designed for large enterprises and corporations.

13) Serpstat: Comprehensive SEO Tool with Numerous Features and Advantages

Serpstat is a comprehensive SEO tool that offers a range of features and advantages for boosting SEO campaigns. With its array of tools in one dashboard and daily rank tracker updates, Serpstat is a go-to choice for many SEO professionals.


  • Batch Analysis: Conducts batch analysis of up to 100,000 keywords and domains for comprehensive data.
  • Site Audit Tool: Offers a site audit tool for optimizing websites and improving performance.
  • Custom Reporting Tool: Provides a custom reporting tool for creating clear and crisp reports.
  • Keyword Clustering Tool: Includes a keyword clustering tool for improving site structure and SEO.


  • All-in-One Dashboard: Offers an array of tools in one dashboard for boosting SEO campaigns.
  • Daily Rank Tracker Updates: Provides daily rank tracker updates for monitoring progress and making timely decisions.


  • Lite Plan: Priced at $69 per month, ideal for freelancers and startups.
  • Standard Plan: Priced at $149 per month, suitable for small to mid-sized businesses.
  • Advanced Plan: Priced at $299 per month, perfect for larger teams and agencies.
  • Enterprise Plan: Priced at $499 per month, designed for large enterprises and corporations.

Comparing and Contrasting Features, Pricing, and Performance

  1. Ahrefs and Serpstat shine in terms of backlink data and daily rank tracking, crucial for competitive analysis and timely decision-making. However, Serpstat’s all-in-one dashboard and the ability to perform batch analysis of a massive number of keywords and domains make it a powerhouse for large-scale SEO campaigns.
  2. On the other hand, Authority Labs excels in user-friendliness and daily keyword tracking, making it ideal for small businesses and freelancers who need a more straightforward, hands-on approach.
  3. The white-label SEO reporting tool and keyword research tools of Ahrefs make it a perfect choice for professionals looking for deep SEO insights and the ability to create branded reports.
  4. In terms of pricing, there are options for every level, from freelancers and startups to large corporations. The Lite Plans of these tools, priced from $39 to $99 per month, cater to beginners and freelancers. The Professional, Standard, and Advanced Plans, ranging from $79 to $399 per month, provide advanced features for small to large businesses. Meanwhile, the Enterprise Plans, priced at $450 to $999 per month, cater to the needs of large enterprises and corporations.

Conclusion: Choosing the Right SEO Reporting Tool in 2024

Selecting the right SEO reporting software in 2024 requires understanding your specific needs and each tool’s features. Whether you are a freelancer, a small business owner, or run a large corporation, tools like Ahrefs, Authority Labs, and Serpstat provide comprehensive solutions for SEO reporting.

These software options cater to various requirements with features ranging from backlink data, daily rank tracking, and massive keyword databases to user-friendly interfaces and custom SEO reports. The decision ultimately depends on the scale of your SEO campaigns, your budget, and the specific insights you seek from your chosen SEO reporting software.

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