Justin Phillips 
When it comes to tracking your website’s performance, it’s all about the data. With so many metrics and numbers floating around, it can be a big job. But focusing on the right key performance indicators (KPIs) can make a huge difference in determining where to focus your marketing efforts and what changes you need to … Read more
If you’ve heard the term “user experience” (or UX) thrown around when talking about website design but aren’t quite sure what it means, you’re not alone. It’s an incredibly important factor in your website’s success, but unless you’re working in the industry every day, the term can be somewhat elusive. User experience is all about … Read more
We all have a love/hate relationship with Facebook ads. As business owners, we love the opportunity to leverage a sizeable platform to share our message, but we hate how complicated the algorithm can be (especially since it’s always changing). As consumers, we love when the perfect product shows up in our feed that we didn’t … Read more
Two concepts that often come up in conversations about SEO and online growth are backlinks and referring domains. In simple terms, backlinks are links from other websites that point to your site, while referring domains are the unique websites from which those backlinks originate. We’ll explain the difference between these two and how together, they … Read more
Increasing conversions is the ultimate goal for any ecommerce website because it directly leads to more sales. When you optimize your website’s conversion rate, you’re essentially making the most of the traffic you already have—turning more visitors into paying customers without the need for additional ad spend. Whether you’re investing in Google ads or driving … Read more
Your website is often the first point of contact between your business and potential customers. With today’s rapidly changing digital trends, staying on top of user expectations, SEO best practices, and web standards is key to keeping your site effective. Follow these tips to make sure your business website not only looks great but also … Read more
Most brick-and-mortar stores rely heavily on local search rankings to bring in new customers. A comprehensive local SEO strategy should include a strong emphasis on showing up in Google search results, and this includes optimizing your Google business profile and making sure you show up in the top three results for the Google Map Pack. … Read more
When you’re building a website, it’s easy to get caught up in the design, the content, and the overall look. But before you dive into all the fun stuff, there’s something important you need to consider: your sitemap. We’ll explain everything you need to know about sitemaps, including the different types and their purposes, and … Read more
There’s no question that Google dominates the web when it comes to search engines. In fact, it’s been the most popular search engine since the early 2000s, and in recent years, the term “Google” has taken on a life of its own. As a business owner, ranking high in Google search results can mean the … Read more
When it comes to writing content for your website, one of the biggest questions we often hear is, “How many words should I write to get noticed by search engines?” As a business owner, you know that showing up in search engine results pages (SERPs) is important for driving organic traffic to your website and, … Read more
Purebred Marketing is a digital marketing agency in Atlanta that helps you drive more traffic and sales through custom marketing solutions.