When it comes to using blogs for business purposes, there are many benefits. If your business is lacking a stake in your industry, creating a blog featured by your company could be just what you need.
Creating a business blog from the ground up takes time and effort, but the results are impeccable. Blogs can open up many doors, from being an expert and building credibility, to driving traffic to your website and gaining a larger customer base.
Become an Expert
Writing a blog for your business is a great way to display your knowledge and expertise. Writing up-to-date and informational content will draw the attention of industry leaders and help your company identify as a go-to source for information.
Better yet, the more you research and write about, the more you will learn. So, as you are writing as an expert, you are actually becoming one, too (if you aren’t one already).
Tips:
-Use the necessary lingo in your writing
-Know what customers want to read
Build Credibility
Paired with becoming an expert, you are also able to build credibility. With this great content you share on your blog, you are now seen as a credible source and are respected by industry leaders among others.
You might be doing something that not many other businesses do, and maybe you are one of the only ones in your field. Here, you get to be that voice of reason for people to come to for help.
Tips:
-Always be truthful in your writing
-Know and understand the rules of writing
-Give credit where necessary
Bring Traffic to Your Site
As you share your blogs on your businesses different channels (social, website), the content can pop-up in consumers search engines. When consumers search for something related to your content, having your blog in their search results is just the first step to bringing customers to your website for more.
Tips:
-Keep your content relative
-Put yourself in the shoes of the consumer, not the marketer
Building a Fan Base
Writing business blogs for your field of expertise and driving traffic to your website results in building a larger fan base. Whether they become customers or not, when you write and share great content that consumers want to read, they will come to you for more and more.
With that being said, here are the final tips for maintaining that new, large audience:
-Stay consistent with your style of writing
-Stay consistent with the timeliness of your blog posts
-Reply to comments and feedback
If you need help with creating a strategy or writing your new blogs, feel free to reach out to us as Purebred Marketing for consulting and assistance along the way.
