Purebred Insights

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Field-tested thinking on ecommerce SEO, conversion, affiliate, and web strategy from the team that ships it.

93 articles

a tablet with influencer marketing on the screen

eCommerceNovember 5, 2024

Shopify Collabs: What is it & How to Get Started

As e-commerce continues to grow, brands are finding new ways to expand their reach and connect with audiences. Shopify Collabs is one…

a person holding a cell phone with 5 stars hovering above it

WebsitesNovember 5, 2024

6 Effective Ways to Get More Google Reviews

For most businesses, online reviews play a huge role in building credibility and attracting new customers. These days, people look at reviews…

two people viewing web analytics on a laptop screen

WebsitesNovember 5, 2024

Top 8 Website KPIs To Track Your Website Performance

When it comes to tracking your website's performance, it's all about the data. With so many metrics and numbers floating around, it…

graphics representing the UX design process on a laptop screen

WebsitesNovember 5, 2024

What is User Experience and Why is It Important?

If you’ve heard the term "user experience" (or UX) thrown around when talking about website design but aren’t quite sure what it…

a chalkboard with graphics related to a facebook ad

Social Media MarketingSeptember 30, 2024

7 Reasons Your Facebook Ads Are Not Working

We all have a love/hate relationship with Facebook ads. As business owners, we love the opportunity to leverage a sizeable platform to…

SEOSeptember 30, 2024

Backlinks vs Referring Domain: What’s The Difference?

Two concepts that often come up in conversations about SEO and online growth are backlinks and referring domains. In simple terms, backlinks…

a chart showing an increase in conversions

SEOSeptember 30, 2024

7 Ways To Help Increase Your Conversion Rate

Increasing conversions is the ultimate goal for any ecommerce website because it directly leads to more sales. When you optimize your website’s…

WebsitesSeptember 30, 2024

8 Tips For Building a Better Website

Your website is often the first point of contact between your business and potential customers. With today's rapidly changing digital trends, staying…

SEOAugust 28, 2024

The Impact of Ranking in Google Map Packs for SEO

Most brick-and-mortar stores rely heavily on local search rankings to bring in new customers. A comprehensive local SEO strategy should include a…

WebsitesAugust 28, 2024

What is a Sitemap? Examples & Best Practices

When you’re building a website, it’s easy to get caught up in the design, the content, and the overall look. But before…

Blog

Shopify Collabs: What is it & How to Get Started

6 Effective Ways to Get More Google Reviews

Top 8 Website KPIs To Track Your Website Performance

What is User Experience and Why is It Important?

7 Reasons Your Facebook Ads Are Not Working

Backlinks vs Referring Domain: What’s The Difference?

7 Ways To Help Increase Your Conversion Rate

8 Tips For Building a Better Website

The Impact of Ranking in Google Map Packs for SEO

What is a Sitemap? Examples & Best Practices

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