In this blog, we’re getting at the good stuff. Here, we’re breaking down one of the best parts, or what we feel, is one of the most fun aspects in the company start-up process. Why you ask? To start, it doesn’t require countless hours or money, it’s about being able to create a name for yourself and the product or service you are broadcasting. Once you’ve established a brand objective for your company, it’s on to the good stuff; Giving it a name and developing your slogan.