Two concepts that often come up in conversations about SEO and online growth are backlinks and referring domains. In simple terms, backlinks are links from other websites that point to your site, while referring domains are the unique websites from which those backlinks originate. We’ll explain the difference between these two and how together, they … Read more
Increasing conversions is the ultimate goal for any ecommerce website because it directly leads to more sales. When you optimize your website’s conversion rate, you’re essentially making the most of the traffic you already have—turning more visitors into paying customers without the need for additional ad spend. Whether you’re investing in Google ads or driving … Read more
Most brick-and-mortar stores rely heavily on local search rankings to bring in new customers. A comprehensive local SEO strategy should include a strong emphasis on showing up in Google search results, and this includes optimizing your Google business profile and making sure you show up in the top three results for the Google Map Pack. … Read more
There’s no question that Google dominates the web when it comes to search engines. In fact, it’s been the most popular search engine since the early 2000s, and in recent years, the term “Google” has taken on a life of its own. As a business owner, ranking high in Google search results can mean the … Read more
When it comes to writing content for your website, one of the biggest questions we often hear is, “How many words should I write to get noticed by search engines?” As a business owner, you know that showing up in search engine results pages (SERPs) is important for driving organic traffic to your website and, … Read more
Search engine optimization is a broad term that includes all the strategies and techniques that help improve a website’s visibility and ranking in search engine results pages (SERPs). Technical SEO (also sometimes called off-page SEO) and on-page SEO are the two main components, each focusing on different aspects of optimization to enhance overall site performance. … Read more
If you’re looking for a content management system (CMS) for your small business website, you’ll want to choose one that will enhance your SEO efforts and optimize your site for search engines. You have many options to choose from, but the best CMS for SEO will include features that will enhance both your on-page SEO … Read more
If you’ve been keeping up with tech news, you know AI is a hot topic right now. Artificial intelligence isn’t new—in, fact, the term itself has actually been around since the 1950s. But how we use AI in our daily lives is rapidly changing and advancing, and that includes how we use AI SEO tools … Read more
Whether you have big goals of growing your business or you’re simply trying to sustain your current success, bringing in new business leads is just as important as engaging your existing customers. Why? Because without a steady influx of new leads, your business may struggle to grow and thrive. New leads help sustain growth and … Read more
If you’re a business owner with a Magento website, having a strong understanding of SEO is key to driving traffic and boosting sales. Magento stores offer unique features and capabilities that require specialized SEO strategies, and keeping up with the latest best practices in Magento SEO can increase your store’s visibility on search engines like … Read more
Purebred Marketing is a digital marketing agency in Atlanta that helps you drive more traffic and sales through custom marketing solutions.