Which is more important for digital traffic—users who search Google or type a URL into the address bar? Both contribute to driving web traffic to your site, and understanding the nuances and benefits of each can help businesses optimize their online presence. Google Search Bar: Beneficial when users are searching for information or answers to … Read more
One of the most powerful tools available for businesses to attract and retain customers today is search engine optimization (SEO). When done right, SEO can significantly enhance lead generation efforts, driving high-quality traffic to your website and converting website visitors into customers. Here are 7 SEO tips you can use to make the most of … Read more
To stay relevant in today’s digital landscape, having a solid strategy that evolves with technology and market preferences is pretty much a non-negotiable for anyone with an ecommerce store. How do you build an ecommerce strategy that drives growth and stays ahead in 2024? We’ll share our top tips, including how to leverage AI, optimizing … Read more
What is Search Engine Positioning? Search engine positioning SEO refers to the process and strategies used to ensure a website shows up on search engine results pages (SERPs) like Google or Bing. The goal is to get a website to appear higher up in the search results for specific keywords or phrases that are relevant … Read more
Most ecommerce business owners spend significant time and resources drawing traffic to their websites. After all, more traffic means more sales, right? Ideally, yes. But only if you can convert visitors into actual paying customers. That’s where conversion rate optimization comes in. CRO marketing helps increase your bottom line by encouraging customers to take a … Read more
If you’ve noticed your SEO rankings slipping or you start to experience lower conversion rates, you may have a keyword cannibalization issue where your site is targeting the same keyword on too many pages. The good news is, fixing keyword cannibalization isn’t incredibly difficult, and with a little bit of knowledge and careful planning you … Read more
Every dollar counts when it comes to small business marketing. Digital marketing allows for precise targeting and analytics, so businesses know exactly where their money is going and what results it’s bringing in. With digital marketing accounting for such a significant portion of small businesses’ marketing efforts, having a strategy for the content you produce … Read more
Instagram reels made their debut at the perfect time—August 2020. Five months into the pandemic, and what we all needed were some funny cat videos to give us a break from the state of the world. These short-form videos have since exploded as part of a larger shift in how we consume social media. For … Read more
In digital marketing, crafting and refining a potent inbound marketing funnel is a critical strategy for businesses aiming to attract, engage, and delight customers online. By nurturing leads through a well-structured funnel, companies can ensure their marketing efforts are highly targeted and efficient, leading to a better return on investment. The inbound marketing funnel encompasses … Read more
In the online world, being in front of customers when they’re ready to buy is priceless. This precise targeting is all about nailing effective keyword research, especially for online stores. Getting the hang of ecommerce keyword research can really boost your online presence, bringing in more visitors and sales to your online shop. Ecommerce keyword … Read more
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